Total number of spaces where you can stand around clinging to your 20-pounds-cocktail in the bar of the SANDERSON Hotel in London on a Friday night without a sinister-looking, ear-plugged giant showing up to tell you that you can’t stand here because this is the VIP area or this part of the terrace was just closed or this corner is only for members.
Also the total number of times I will book that hotel again.
Creative Directors: Florian Meimberg, Torsten Pollmann
Copywriter: Torsten Pollmann
Art Director: Jean-Pierre Gregor
Account Executive: Daniel Grube
Agency Producer: Meike Van Meegen
Production Company: Markenfilm Berlin
Director: Henry Littlechild
Post Production: FRAMESTORE, London
Sir Alfred Joseph Hitchcock (1899 – 1980) was beyond doubt one of the most visionary personalities the entertainment industry has ever bred. His movies are narrative masterpieces and “tutorials” for powerful filmmaking.
The experiment has a fascinating effect: the sequences break down to a striking condensation of Hitchcock’s picture language and the “visual rythm” of his movies.
And yes: I really think Hitch would make a good commercial director. Just imagine his 30-second ad for bird seed …