whodunnit (for “Who done it?”) is a complex, plot-driven variety of the detective story in which the puzzle is the main feature of interest. The reader is provided with clues […] before the solution is revealed.

(WIKIPEDIA)

WHO DONE IT:

Advertising Agency: WCRS, London, UK
Creative Directors: Yan Elliott, Luke Williamson
Art Director: Kit Dayaram
Copywriter: Tom Spicer
Agency Producer: James Lethem
Director: Chris Palmer
Production Company: Gorgeous
Editor: Paul Watts at The Quarry
Post-production: The Mill
Audio post-production: Wave

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UMERIC reloaded. The Sydney based motion design studio relaunched their website. A visual feast from down under.

Explosive slow motion skateboarding directed by Spike Jonze. Epic.

Revealed: The true secret of GUINNESS.

MACHINE GUN IN WATER. Oil on canvas. The strange and beautiful art of Benjamin Anderson.

Wow. I just saw my personal commercial of the month. With “Spoken word” for Guinness beer, Saatchi & Saatchi London brings us a powerful piece of film whose impact doubtlessly exceeds its 60 second duration.

US directing collective SHILO, known for their design-infused approach to storytelling, shot the stunning ad in a New Jersey harbor. The philosophical monologue of “spoken word artist” Ainsley Burrows is illustrated by animated visuals that seamlessly blend into the live-action performance. Full marks!

CREDITS

Advertising Agency: Saatchi & Saatchi
Creative Director: Tim Hearn
Production Company: Shilo
Director: Shilo
Director of Photography: Martin Ahlgren
3D: Tamir Sapir
Music & Sound Design: Human

(VIA)

Sunday, January 22, 1984. 96 Million people are watching the Superbowl Final Los Angeles Raiders vs. Washington Redskins in Tampa, when early in the third quarter, a 60 second commercial changes the world.

Apple’s mindblowing allusion to Orwell’s “1984” was directed by Ridley Scott with a production budget of $900.000. It only aired one single time, but the film is indelibly imprinted in the minds of Mac users across the globe and is considered one of the most influential commercials of all time.

More than 20 years after that sledgehammer hit the screen, ARNOLD WORLDWIDE in Boston brings it back with an interesting and scary experiment: The creatives put the commercial back into an early pre-production state called “animatic”, an animated storyboard with a narrative text. And then they tested it. In a focus group, under real life circumstances. Real people recruited to evaluate the ad.

What you are about to see is what happens to strong advertising ideas every day. Ideas that are highly emotional and deeply touching. Ideas that are never going to unfold their power because they will never end up on screen.

This is why most ads suck.

This film was used as an opening video for the 2007 Hatch Awards.
Directors: Roger Baldacci & Lawson Clarke

CITROËN’s promotion campaign hits the next round. A small story about a large interior.

Agency: Euro RSCG Duesseldorf

Creative Directors: Torsten PollmannFlorian Meimberg

Art Director: Jean-Pierre Gregor, Sebastian Kaiser

Copywriter: Till Koester

Producer: Meike van Meegen

Production: Markenfilm Berlin

Director: Henry Littlechild

Another CITROËN promotion commercial, shot in Barcelona. Here’s the director’s cut:

Agency: Euro RSCG Duesseldorf

Creative Directors: Florian Meimberg, Torsten Pollmann

Art Director: Jean-Pierre Gregor

Copywriter: Till Koester

Producer: Meike van Meegen

Production: Markenfilm Berlin

Director: Henry Littlechild

>> MAKING OF <<

The all new Citroën C5 just hit Germany’s streets. Along with the launch commercial

“THE TASTING”.

Translation: More style to the street. The new Citroën C5.

MAKING OF – Impressions from the shoot in L. A.

CREDITS

Agency: Euro RSCG Duesseldorf

Creative Directors: Torsten Pollmann, Florian Meimberg, Felix Glauner

Art Directors: Martin Staubach, Jean-Pierre Gregor

Copywriters: Christoph Mueller, Till Koester

Account Executive: Daniel Grube

Agency Producer: Meike van Meegen

Film Production: Radical Media

Director: TARSEM