Wow. I just saw my personal commercial of the month. With “Spoken word” for Guinness beer, Saatchi & Saatchi London brings us a powerful piece of film whose impact doubtlessly exceeds its 60 second duration.

US directing collective SHILO, known for their design-infused approach to storytelling, shot the stunning ad in a New Jersey harbor. The philosophical monologue of “spoken word artist” Ainsley Burrows is illustrated by animated visuals that seamlessly blend into the live-action performance. Full marks!

CREDITS

Advertising Agency: Saatchi & Saatchi
Creative Director: Tim Hearn
Production Company: Shilo
Director: Shilo
Director of Photography: Martin Ahlgren
3D: Tamir Sapir
Music & Sound Design: Human

(VIA)