CREATIVE WORK


Intelligent ambient media concepts examine new ways of interacting with their surroundings. They blend in to stand out. A good ambient installation beats every billboard in making a message visible. Or invisible! Here is how we made a man dissappear.

CREDITS:

Client: fiftyfifty street magazine
Agency: Euro RSCG Duesseldorf
Creative Directors: Florian Meimberg, Torsten Pollmann, Felix Glauner
Art Director: Jean-Pierre Gregor
Copywriter: Till Koester
Production Company: CONGAZ Visual Media Company

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Print is dead.
(the internet)

They are easy to compile. They are space-saving. And they don’t wrinkle: PDF magazines are a powerful promotional tool for agencies and design collectives to showcase their work. Their content spreads from graphic design, illustration and typography works to in-depth articles and interviews on just about any field of visual and communication arts.

One of the biggest virtual newsstands is PDF-mags.com. With hundreds of PDF magazines from across the globe, the fast-growing site is swiftly becoming the hub for online magazines.

Sunday, January 22, 1984. 96 Million people are watching the Superbowl Final Los Angeles Raiders vs. Washington Redskins in Tampa, when early in the third quarter, a 60 second commercial changes the world.

Apple’s mindblowing allusion to Orwell’s “1984” was directed by Ridley Scott with a production budget of $900.000. It only aired one single time, but the film is indelibly imprinted in the minds of Mac users across the globe and is considered one of the most influential commercials of all time.

More than 20 years after that sledgehammer hit the screen, ARNOLD WORLDWIDE in Boston brings it back with an interesting and scary experiment: The creatives put the commercial back into an early pre-production state called “animatic”, an animated storyboard with a narrative text. And then they tested it. In a focus group, under real life circumstances. Real people recruited to evaluate the ad.

What you are about to see is what happens to strong advertising ideas every day. Ideas that are highly emotional and deeply touching. Ideas that are never going to unfold their power because they will never end up on screen.

This is why most ads suck.

This film was used as an opening video for the 2007 Hatch Awards.
Directors: Roger Baldacci & Lawson Clarke

Auto Couture – Fashion designers dress cars.

Ode to the Mac – A music video solely composed of Apple Macintosh desktop clips. And another proof that idea beats budget!

Logo remixes – Designer Mario Amaya challenges our viewing habits.

Painful and hilarious – Photoshop desasters

Oh, and if you ever come to Duesseldorf, and are up for some really good food and fantastic wine – make sure to drop by here!

Nowadays, everything can take pictures: Cellphones, mp3-players, watches, even sunglasses come with built-in cameras. 2 Megapixel dwarfs that transform our world into chunky pixel mosaics. Modern day diaries in 72 ppi. And life looks pretty shallow in lo-res-land. Where’s the detail?

Here: xRez Studio is a Santa Monica company that creates extremely high resolution gigapixel photographs. The high-res images are complex compositions of hundreds of single shots created with extensive motion control gear. The images enable the creation of immersive digital environments and are being used for visual effects sequences, fulldome theater-presentations or large-scale exhibition prints.

°°°VISIT SITE°°°

CITROËN’s promotion campaign hits the next round. A small story about a large interior.

Agency: Euro RSCG Duesseldorf

Creative Directors: Torsten PollmannFlorian Meimberg

Art Director: Jean-Pierre Gregor, Sebastian Kaiser

Copywriter: Till Koester

Producer: Meike van Meegen

Production: Markenfilm Berlin

Director: Henry Littlechild

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