July 2007


Oh joy! We won a gold medal at the New York Festivals! For a truck advertising for Pantene Shampoo. Category: Cosmetics/Beauty.

Here it is:

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Advertisements

Letterman invented them, everybody loves them: Top Ten Lists. Here´s mine.

THE TOP TEN SIGNS YOU´RE OBSESSED WITH YOUR ADVERTISING JOB

10. You think that HTTP is an advertising agency.

9. When the commercial break is over, you change the channel.

8. When your aunt shows you her holiday snapshots, you suggest a reshoot because all the pictures are badly framed.

7. Your dog´s name is “Logo”.

6. You design a complex layout grid for your shopping list.

5. All your phone calls are exactly 30 seconds long.

4. Your dreams lately have commercial breaks.

3. You reprogram your tivo, so it cuts out those annoying movies between the commercials.

2. The guy who shot your passport ID photo is a fashion photographer and usually earns 20.000 Dollars per day.

1. When you are in the supermarket, you lower your view angle, so the product packs in the shelves look more dramatic.

The number of agency people required to shoot a commercial on location is in direct proportion to the mean temperature of the location.

(Shelby Page, quoted in Robert I. Fitzhenry, The Fitzhenry & Whiteside Book of Quotations, 1993, Canada: Fitzhenry & Whiteside Limited, p. 18.)

Ian Wharton and Edward Shires produced a very impressive animated short film called SOLAR.

Found on WERBEBLOGGER.

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Advertising People belong to the least liked professional guilds. After car salesmen, we come in on close second! We are impudent liars and blushless persuaders. People hate us!

That´s why we invented advertising awards. They make us feel better! On glamorous gala ceremonies, the most outstanding ideas and executions in film and print advertising are awarded by top-class juries. Just like the Oscars. Except nobody cares. At least nobody outside the industry. Well, Cannes might be the only exception. The Cannes International Advertising Festival makes it to the feature pages of some papers and magazines every year. Mostly to realize the oddity of an industry celebrating itself for a week.

OK. Now you´ve won a couple of international awards. You went to some award shows, got lots of free drinks and your 12 seconds of fame on stage. You drag your prey home into your cage. Now what? What do you do with your little gold, silver or bronze statues? Here are some suggestions:

THE CANNES LION

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The king of all awards. It´s very heavy. And not really a prime example for breathtaking product design. I only own one. But if you have two (which will be the case next year!) they make really good bookends.

THE NEW YORK FESTIVALS WORLD MEDAL

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A chunk of metal inside a block of acryl on a plastic base. Makes a good paperweight for rejected commercial scripts. I have a lot of rejected scripts. I need more NYF trophys!

THE MEDIA GRAND PRIX

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If you took a picture of it and put it in a catalogue for gay sex toys, it would probably fit in pretty neatly. But it also comes in handy when you can´t find a cork srew.

THE ART DIRECTORS CLUB NAIL

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It´s actually a big nail. It comes in different colors. Gold, silver, bronze. Ennobles every toolbox.

THE ONE SHOW PENCIL

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The silver one is very shiny! When you keep it on your desk in front of you, its reflection shows you when someone enters the room behind your back. In HD-resolution.

THE LONDON INTERNATIONAL AWARD

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It´s a big golden sculpture of a man spreading his enormous wings. And it looks very cool just standing there …

Going into advertising is like going to Transylvania. Charming people sink their teeth into you and suck your blood and the next thing you know, you’re one of them. They also stay up very late.

(FRANK BUDGEN, commercial director)

As an advertising creative you have to constantly keep track of what happens around you. Observe the world, watch it spin. You need to collect food for thought, insights that you can turn into ideas.

This quest inevitably leads you into the endless depths of the worldwide web. And you have to dig really deep to find anything valuable. But sometimes you stumble over something unexpected. A rare treasure that has been hiding in the dark and waiting to be found. Some of these treasures I want to share with you. Here are two of them:

10×10
A snapshot of the world. A collection of the 100 pictures and words that matter most. Just now. Renewed every hour. Collected from the world´s leading news sources, 10×10 runs with no human intervention. A “freeze frame” of our planet, compressed to a couple of inches.

10×10 was designed and developed by Jonathan Harris of Number27 in conjunction with the FABRICA communication research center in Italy.

POPULATION: ONE
The earth´s population is just over 6.5 billion. That´s a pretty big crowd. Hard to imagine?
Not anymore …

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