June 2008


Nowadays, everything can take pictures: Cellphones, mp3-players, watches, even sunglasses come with built-in cameras. 2 Megapixel dwarfs that transform our world into chunky pixel mosaics. Modern day diaries in 72 ppi. And life looks pretty shallow in lo-res-land. Where’s the detail?

Here: xRez Studio is a Santa Monica company that creates extremely high resolution gigapixel photographs. The high-res images are complex compositions of hundreds of single shots created with extensive motion control gear. The images enable the creation of immersive digital environments and are being used for visual effects sequences, fulldome theater-presentations or large-scale exhibition prints.

°°°VISIT SITE°°°

CITROËN’s promotion campaign hits the next round. A small story about a large interior.

Agency: Euro RSCG Duesseldorf

Creative Directors: Torsten PollmannFlorian Meimberg

Art Director: Jean-Pierre Gregor, Sebastian Kaiser

Copywriter: Till Koester

Producer: Meike van Meegen

Production: Markenfilm Berlin

Director: Henry Littlechild

With $100,000, you could build a very nice house and live in it forever. Or, with that same amount of money, you could shoot a TV spot that’s 30 seconds long and will run for a few months and then go away forever.

(Crispin Porter + Bogusky Employee Handbook)