A couple of months ago I told you about a senior citizen bus travel provider who didn’t seem too aware of the impression it might leave to typographically abstract the two diacritic dots in his family name to create a company logo.

I just spotted one of his buses again. I think he noticed.

(For non-germans: The umlauted vowel Ü can also be spelled UE.)


Yes, advertising people are liars. I know. But Robert over at BASIC THINKING discloses one of the counless reasons why a slight exentuation can sometimes be quite advisable. At least when it comes to instant microwave dinners …


The PUNDO 3000 project compares advertising food photography to the unsavory reality.



It always kind of sucks when someone tells you that what you do is bad.

Environmental activist Annie Leonard however does it in such a charming way that you can’t help but almost like her for it.

Her animated 20 minute-short film “The Story of Stuff” is a “fact-filled look at the underside of our production and consumption patterns”. And a painful reminder of what what they do to our planet.


True insights, illustrated with simple images and compressed into a strong message – everything a good commercial needs!



Total number of spaces where you can stand around clinging to your 20-pounds-cocktail in the bar of the SANDERSON Hotel in London on a Friday night without a sinister-looking, ear-plugged giant showing up to tell you that you can’t stand here because this is the VIP area or this part of the terrace was just closed or this corner is only for members.


Also the total number of times I will book that hotel again.

My hometown Duesseldorf doesn’t really bristle with too many exciting cultural landmarks. But on weekends, it seems to inhale bus fleets carrying herds of senior citizen tourists that spend their sunday afternoons gaping at shopping streets and twisted buildings.

This is one of the main travel providers.


Patrick over at WERBEBLOGGER has more unfavorable logos.

After “Balls” and “Paint” it’s finally here: Sony BRAVIA’s third spectacular TV commercial “Play-Doh” is the story of a colorful rabbit population invading New York City.

The film (agency: Fallon, London) is a stop-motion-animation that consists of 100.000 single photographs. A piece of art. And stolen!

The LA-based artist duo KOZYNDAN must have been quite puzzled when they saw the TV ad. A film that looks like a living version of a painting they created several years ago.


Impudent: The film production company PASSION PICTURES had called the artists months earlier to request work samples and to talk about a possible collaboration project. Only they never called again …




Estimative number of buttons pushed during the course of a TV commercial production (on computer keyboards, browsers, cellphones, photocopiers, fax machines, dashboards, cameras, spotlights, generators, amps, microphones, coffee machines, displays and studio interfaces) before the bored target audience member pushes a single button on the remote control to change the channel.

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