People don’t read ads. They read what interests them. Sometimes it’s an ad.

(Howard Gossage)


(Found by JPG)

The worst day in an ad agency beats the best day a bank ever had.

(Crispin Porter + Bogusky Employee Handbook)

With $100,000, you could build a very nice house and live in it forever. Or, with that same amount of money, you could shoot a TV spot that’s 30 seconds long and will run for a few months and then go away forever.

(Crispin Porter + Bogusky Employee Handbook)

 Storytelling reveals meaning without committing the error of defining it. 


(Hannah Arendt)

More than 24 hours per day not possible.


(Error-message, displayed by the agency’s digital time recording system.) 

We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day.

(Edith Lovejoy Pierce)

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