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How stuff works.

After tagging Air Force One, DROGA 5 goes viral again. For Guitar Hero World Tour.

At least one belongs on every christmas wish list: GENERAL ROBOTS

Hypnotic and very very addictive: AUDITORIUM

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whodunnit (for “Who done it?”) is a complex, plot-driven variety of the detective story in which the puzzle is the main feature of interest. The reader is provided with clues […] before the solution is revealed.

(WIKIPEDIA)

WHO DONE IT:

Advertising Agency: WCRS, London, UK
Creative Directors: Yan Elliott, Luke Williamson
Art Director: Kit Dayaram
Copywriter: Tom Spicer
Agency Producer: James Lethem
Director: Chris Palmer
Production Company: Gorgeous
Editor: Paul Watts at The Quarry
Post-production: The Mill
Audio post-production: Wave

UMERIC reloaded. The Sydney based motion design studio relaunched their website. A visual feast from down under.

Explosive slow motion skateboarding directed by Spike Jonze. Epic.

Revealed: The true secret of GUINNESS.

MACHINE GUN IN WATER. Oil on canvas. The strange and beautiful art of Benjamin Anderson.

Wow. I just saw my personal commercial of the month. With “Spoken word” for Guinness beer, Saatchi & Saatchi London brings us a powerful piece of film whose impact doubtlessly exceeds its 60 second duration.

US directing collective SHILO, known for their design-infused approach to storytelling, shot the stunning ad in a New Jersey harbor. The philosophical monologue of “spoken word artist” Ainsley Burrows is illustrated by animated visuals that seamlessly blend into the live-action performance. Full marks!

CREDITS

Advertising Agency: Saatchi & Saatchi
Creative Director: Tim Hearn
Production Company: Shilo
Director: Shilo
Director of Photography: Martin Ahlgren
3D: Tamir Sapir
Music & Sound Design: Human

(VIA)

Pretty funny. Even though the idea evokes a couple of déja-vus.

(VIA)

Finally: The first live TV commercial.

A film school diploma work in Hollywood quality – The social commercial THEY WILL COME TO TOWN was nominated for the 2008 Young Director Award in Cannes. Director: Thilo Ewers

Why you might want to use a human translator. Seen in China.

The inflatable toast. The Glow-in-the-Dark Flesh Eating Zombies Play Set. The Sky Diving Sigmund Freud. The Bacon Flavored Toothpicks. And a couple of really strange things. All to be found at Archie McPhee.

Sunday, January 22, 1984. 96 Million people are watching the Superbowl Final Los Angeles Raiders vs. Washington Redskins in Tampa, when early in the third quarter, a 60 second commercial changes the world.

Apple’s mindblowing allusion to Orwell’s “1984” was directed by Ridley Scott with a production budget of $900.000. It only aired one single time, but the film is indelibly imprinted in the minds of Mac users across the globe and is considered one of the most influential commercials of all time.

More than 20 years after that sledgehammer hit the screen, ARNOLD WORLDWIDE in Boston brings it back with an interesting and scary experiment: The creatives put the commercial back into an early pre-production state called “animatic”, an animated storyboard with a narrative text. And then they tested it. In a focus group, under real life circumstances. Real people recruited to evaluate the ad.

What you are about to see is what happens to strong advertising ideas every day. Ideas that are highly emotional and deeply touching. Ideas that are never going to unfold their power because they will never end up on screen.

This is why most ads suck.

This film was used as an opening video for the 2007 Hatch Awards.
Directors: Roger Baldacci & Lawson Clarke

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