The before / after comparison – Probably the oldest method of illustrating the effectiveness of a product. And the most boring one. Except when it happens in an unexpected place …

An “ambient media cinema commercial”:

Agency: Euro RSCG Duesseldorf

Creative Directors: Torsten Pollmann, Florian Meimberg, Harald Linsenmeier

Art Director: Jörg Sachtleben

Producer: Christian Käutner