People don’t read ads. They read what interests them. Sometimes it’s an ad.

(Howard Gossage)


First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII – and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we’ve realized it’s a brochure.

(Douglas Adams)

The advertisement is the most truthful part of a newspaper.

(Thomas Jefferson)

The number of agency people required to shoot a commercial on location is in direct proportion to the mean temperature of the location.

(Shelby Page, quoted in Robert I. Fitzhenry, The Fitzhenry & Whiteside Book of Quotations, 1993, Canada: Fitzhenry & Whiteside Limited, p. 18.)

Going into advertising is like going to Transylvania. Charming people sink their teeth into you and suck your blood and the next thing you know, you’re one of them. They also stay up very late.

(FRANK BUDGEN, commercial director)