The before / after comparison – Probably the oldest method of illustrating the effectiveness of a product. And the most boring one. Except when it happens in an unexpected place …

An “ambient media cinema commercial”:

Agency: Euro RSCG Duesseldorf

Creative Directors: Torsten Pollmann, Florian Meimberg, Harald Linsenmeier

Art Director: Jörg Sachtleben

Producer: Christian Käutner

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You’ve met the friendly flower. Now say hello to the second hero in CITROËN‘s Eco-Promotion: the helpful sparrow.

Translation:
“Nature says ‘Thank You’. For the low consumption model range by CITROËN.”

Agency: Euro RSCG Duesseldorf

Creative Directors: Florian Meimberg, Torsten Pollmann
Copywriter: Torsten Pollmann
Art Director: Jean-Pierre Gregor
Account Executive: Daniel Grube
Agency Producer: Meike Van Meegen
Production Company: Markenfilm Berlin
Director: Henry Littlechild
Post Production: FRAMESTORE, London

Floods, fires, earthquakes. The global climate crisis has reached an alarming peak level.
But who can be held responsible?

This viral commercial we produced for a local client reveals the sobering truth …

CREDITS

DELVOS “The storm”

Agency: Euro RSCG Duesseldorf
Creative Directors: Torsten Pollmann, Florian Meimberg, Felix Glauner
Account Executive: Daniel Grube
Agency Producer: Meike Van Meegen
Production Company: Markenfilm
Producer: Claudia Westermann
Director: FloTo

December. The year draws to a close. Christmas is near. It’s a time of rest and reflectiveness.
And of heavy film production! Winter in Europe means summer on the southern hemisphere. The main season for commercial shoots.

Impressions of a production week in South Africa
(more photos on flickr)

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A lot of work for a 25 second film.

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And what the young lady just discovered, the germans among you will find out on January 1st, when the commercial will air nationwide. I will also post it here, so stay tuned!

Merry Christmas!

A large white room. A small black box. And an explosion of talent.
This PLAYSTATION 3 commercial is jaw-dropping.

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The film was created by TBWA ChiatDay and executed by SUPERFAD, a production company with offices in LA, New York, Seattle and London.

Their portfolio is worth a look. Motion design at its finest!

After “Balls” and “Paint” it’s finally here: Sony BRAVIA’s third spectacular TV commercial “Play-Doh” is the story of a colorful rabbit population invading New York City.

The film (agency: Fallon, London) is a stop-motion-animation that consists of 100.000 single photographs. A piece of art. And stolen!

The LA-based artist duo KOZYNDAN must have been quite puzzled when they saw the TV ad. A film that looks like a living version of a painting they created several years ago.

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Impudent: The film production company PASSION PICTURES had called the artists months earlier to request work samples and to talk about a possible collaboration project. Only they never called again …

(via WERBEBLOGGER, OFF THE RECORD, JvM, THE KAISER)

(SEE ALSO)

The story has long made its way through the blogs: The third SONY BRAVIA commercial was just shot in New York City. Frank Budgen of GEORGOUS is directing.

To create buzz in advance, inside stories and pictures have been leaked. Here are two new ones I just discovered.

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Seen on ADS OF THE WORLD and DUNCAN´S