After “Balls” and “Paint” it’s finally here: Sony BRAVIA’s third spectacular TV commercial “Play-Doh” is the story of a colorful rabbit population invading New York City.

The film (agency: Fallon, London) is a stop-motion-animation that consists of 100.000 single photographs. A piece of art. And stolen!

The LA-based artist duo KOZYNDAN must have been quite puzzled when they saw the TV ad. A film that looks like a living version of a painting they created several years ago.

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Impudent: The film production company PASSION PICTURES had called the artists months earlier to request work samples and to talk about a possible collaboration project. Only they never called again …

(via WERBEBLOGGER, OFF THE RECORD, JvM, THE KAISER)

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The story has long made its way through the blogs: The third SONY BRAVIA commercial was just shot in New York City. Frank Budgen of GEORGOUS is directing.

To create buzz in advance, inside stories and pictures have been leaked. Here are two new ones I just discovered.

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Seen on ADS OF THE WORLD and DUNCAN´S