Intelligent ambient media concepts examine new ways of interacting with their surroundings. They blend in to stand out. A good ambient installation beats every billboard in making a message visible. Or invisible! Here is how we made a man dissappear.


Client: fiftyfifty street magazine
Agency: Euro RSCG Duesseldorf
Creative Directors: Florian Meimberg, Torsten Pollmann, Felix Glauner
Art Director: Jean-Pierre Gregor
Copywriter: Till Koester
Production Company: CONGAZ Visual Media Company


Everybody is doing “ambient-campaigns” lately. Advertising ideas that extend the borders of the regular ad space and – if done well – cleverly include the surrounding environment.

We just realized an ambient installation for our client TOYS”R”US. And used the biggest ad space we could find: The planet!


Creative Directors: Florian Meimberg, Torsten Pollmann
Art Directors: Florian Meimberg, Matthias Renner
Copywriter: Torsten Pollmann
Illustrator: Hajo Mueller
Producer: Peter Engel