SONY ERICSSON enters the arena of branded entertainment. “Who is Johnny X” is a webisodic online thriller in 9 parts. A man wakes up in a nightly Bangkok street. The amnesiac hero tumbles through the Thai capital on his mission to rediscover his identity. His companion: SONY ERICSSON’s iPhone rival Xperia X1. The smatphone helps Johnny piece together his forgotten past. And along the way demonstrates its innovative features and personalizable interface.
The fast-paced web drama was directed by Stuart Douglas (Nice Shirt Films) and shot over a 10 day period in Bangkok.
But even though the mini series is quite diverting and very well-produced, it leaves a stale aftertaste. Because everybody who hasn’t lost their memory will notice that Johnny’s fight against the oblivion seems just a bit too similar to Christopher Nolan’s reverse-chronology masterpiece “MEMENTO”.
MADVERTISING 
Mar 4, 2009 at 8:35 am
[…] wie zum Beispiel Sony-Ericssons Who is Johnny X für das Xperia X1 (mehr dazu bei °flo auf madvertising). Bei gut geplantem Spannungsbogen und gewecktem Interesse kann das Konzept, Menschen durch das […]
Jun 16, 2009 at 10:57 am
Well, I think they MEANT to make something that ppl will identify with Memento, so they’ll watch it.