It always kind of sucks when someone tells you that what you do is bad.

Environmental activist Annie Leonard however does it in such a charming way that you can’t help but almost like her for it.

Her animated 20 minute-short film “The Story of Stuff” is a “fact-filled look at the underside of our production and consumption patterns”. And a painful reminder of what what they do to our planet.

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True insights, illustrated with simple images and compressed into a strong message – everything a good commercial needs!

/// THE STORY OF STUFF ///       (VIA WERBEBLOGGER)