Recommendation: The tv commercial idea should not be executed.
(Last page of the focus group test results)
Feb 28, 2008
QUOTE OF THE DAY
Posted by °flo under AFTER WORK, AGENCY LIFE, BLOGROLL, COMMERCIALS, CREATIVE, FILM, ILLUSTRATION[4] Comments
[4] Comments
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- Feb 28, 2008 at 7:45 pm
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- AFTER WORK, AGENCY LIFE, BLOGROLL, COMMERCIALS, CREATIVE, FILM, ILLUSTRATION
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MADVERTISING
%d
Feb 28, 2008 at 9:52 pm
damn.
that feeling…
sucks.
Mar 4, 2008 at 6:35 am
so many good ads would have never happened, if somebody didn’t go against that line.
let focus groups deliver you the insights.
let them figure out what is the key.
but don’t let them be jury in a controlled situation, that is so far away from reality!!!
(and that comes from a planner)
Mar 8, 2008 at 7:27 pm
Could you please come back to germany and work in my team? NOW?
Mar 18, 2008 at 4:22 am
I bet, we need you here more, than you need me… 😉