Semantic paradoxons are statements that lead to an infinite contradiction. A phenomenon that already taxed ancient philosophers’ brains. Fortunately there’s relief today …

This campaign we created for THOMAPYRIN headache pills was published in magazines and as a poster campaign in colleges and pharmacies.

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THOMAPYRIN “PARADOX”

Agency: Euro RSCG Duesseldorf
Creative Director: Florian Meimberg, Torsten Pollmann
Art Director: Joerg Sachtleben, Desiree Rose, Jean-Pierre Gregor
Copywriter: Torsten Pollmann