Fourteen thousand blogs. Twelve million readers. And one topic: the environment. October 15th is the first BLOG ACTION DAY.

I’d like to contribute a commercial that caused quite a stir in the ad world during the last couple of months. It was developed by the german Advertisng Agency NORDPOL and produced by PARANOID PICTURES (Director: THE VIKINGS).

The film just won a gold lion at this year’s Cannes International Advertising Festival.