Producing a television commercial is an elaborate, time-consuming venture. And a very expensive one: An average shooting day costs around 100.000 Euros.

But it doesn’t always have to be the big bucks. Here is the cheapest commercial I ever produced.

Agency: GREY WORLDWIDE
Creative Directors: Florian Meimberg/Torsten Pollmann
Art Director: Franziska Scholz
Film Production: 30 SECONDS

The viral film cost around 500 Euros. And took us three hours to shoot. It won a silver medal at the New York Festivals and a shortlist in Cannes.

Big idea beats big budget!