The thing that hath been, it is that which shall be.
And that which is done is that which shall be done.
And there is no new thing under the sun.

(Ecclesiates 1:9:22)

Apple designer Jonathan Paul Ive must be a passionate bible reader. Or a big fan of German industrial designer Dieter Rams. Some of Rams’ design classics from the Sixties show striking similarities with today’s Apple products …


Top left: BRAUN T3 pocket radio
Top right: APPLE iPod

Bottom left: BRAUN ET33 calculator
Bottom right: APPLE iPhone


Tribute or plagiarism? What do you think?

By the way: There’s some serious “tributing” going on in our fast moving advertising business as well.


ADMIRROR detects “mysterious coincidents” in print ads. Very entertaining!