Adsvertising is a visual business. Creatives spend a lot of their time browsing through stock archives and photography databases. Drifting in a constant stream of pictures, in their never-ending search for new visual styles. To create campaigns that portray an idealized world of flawless beauty.

But there´s something beyond photoshop perfection: Real life!
While doing research for a social campaign (sometimes ad agencies do pro bono work for charity organizations to daze their bad concience. Or to win awards), I stumbled over this:

VII is a photographers agency featuring some of the world´s most striking photo journalists. Who convey images that expand deep into the kaleidoscopic universe of human emotions. Images that stay in your head longer than any billboard.

And some of them express a mysterious beauty that no advertising photographer could ever achieve …