Everybody is doing “ambient-campaigns” lately. Advertising ideas that extend the borders of the regular ad space and – if done well – cleverly include the surrounding environment.

We just realized an ambient installation for our client TOYS”R”US. And used the biggest ad space we could find: The planet!

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Creative Directors: Florian Meimberg, Torsten Pollmann
Art Directors: Florian Meimberg, Matthias Renner
Copywriter: Torsten Pollmann
Illustrator: Hajo Mueller
Producer: Peter Engel