“Yeah, well … We kind of like your print ad. But it is so … empty. Just one picture. Couldn´t we make it a multi picture ad? And put more copy in? And a product shot. And a coupon. And a starburst! Oh, and please make the logo bigger! Like twice the size.”

Advertising clients always want EVERYTHING in their ad. Maybe they should get in touch with Howard Hallis. The L.A. based artist is working on a quite ambitious project: He is drawing a PICTURE OF EVERYTHING. He plans to be done in 2010. This is a little section of it.


I will plunge back into the picture now. I have to be somewhere