A white computer screen requires more energy than a black one. In January 2007, a blog entry raised an interesting question: What if they made Google black? HEAP MEDIA did. And created Blackle, A black Google Version. To set an example of how little things can change a lot. If just everyone takes part.

blackle.jpg

Now will Blackle resolve the world´s energy crisis? No, it won´t. But it will make people think.
Because it is based on a powerful idea! And it´s big ideas that influence people. Just like in advertising.

Well. Gotta go back to work. I have to come up with some more ideas to sell people stuff
they don´t need …