The other day I held a creative presentation to one of our international clients. And I was really confident of selling the concept. Strong idea, strong execution. Pure. Pristine. Perfect!

After the usual 2 minutes silence by a large board of product managers, the marketing boss began to talk:

“Well … I don´t know. It somehow seems … too focused.”

Clients are very strange. And the tend to say very strange things.
Quite a few of them are being collected HERE.

Very funny! And very tragic. Life can be painful for advertising creatives …