QUOTE OF THE DAY


People don’t read ads. They read what interests them. Sometimes it’s an ad.

(Howard Gossage)

(Found by JPG)

The worst day in an ad agency beats the best day a bank ever had.

(Crispin Porter + Bogusky Employee Handbook)

With $100,000, you could build a very nice house and live in it forever. Or, with that same amount of money, you could shoot a TV spot that’s 30 seconds long and will run for a few months and then go away forever.

(Crispin Porter + Bogusky Employee Handbook)

 Storytelling reveals meaning without committing the error of defining it. 

 

(Hannah Arendt)

More than 24 hours per day not possible.

 

(Error-message, displayed by the agency’s digital time recording system.) 

We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day.

(Edith Lovejoy Pierce)

I honestly believe that advertising is the most fun you can have with your clothes on.

(Jerry Della Femina)

>VIA JPG<

If the Universe is constantly expanding, why can‘t I find
a parking space?

(unknown)

The very first law in advertising is to avoid the concrete promise
and cultivate the delightfully vague.

(Bill Cosby)

“I make movies for the masses.
But I speak to them one at a time”

(Steven Spielberg, when asked the secret of his success. Quote taken from “The perfect pitch” by Jon Steel)

A perspective that us advertising creatives must never forget. Ever!

The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to advertising copy.

(Louis Kronenberger)

It used to be that people needed products to survive.
Now products need people to survive. 

(Nicholas Johnson)

You have to understand, my dears, that the shortest distance between truth and a human being is a story.

(Anthony de Mello)

Let advertisers spend the same amount of money improving
their product that they do on advertising and they wouldn’t have
to advertise it. 

(Will Rogers)

It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper.

 

(R. Serling)

First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII – and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we’ve realized it’s a brochure.

(Douglas Adams)

The advertisement is the most truthful part of a newspaper.

(Thomas Jefferson)

The number of agency people required to shoot a commercial on location is in direct proportion to the mean temperature of the location.

(Shelby Page, quoted in Robert I. Fitzhenry, The Fitzhenry & Whiteside Book of Quotations, 1993, Canada: Fitzhenry & Whiteside Limited, p. 18.)

Going into advertising is like going to Transylvania. Charming people sink their teeth into you and suck your blood and the next thing you know, you’re one of them. They also stay up very late.

(FRANK BUDGEN, commercial director)

Follow

Get every new post delivered to your Inbox.