Intelligent ambient media concepts examine new ways of interacting with their surroundings. They blend in to stand out. A good ambient installation beats every billboard in making a message visible. Or invisible! Here is how we made a man dissappear.


Client: fiftyfifty street magazine
Agency: Euro RSCG Duesseldorf
Creative Directors: Florian Meimberg, Torsten Pollmann, Felix Glauner
Art Director: Jean-Pierre Gregor
Copywriter: Till Koester
Production Company: CONGAZ Visual Media Company

How stuff works.

After tagging Air Force One, DROGA 5 goes viral again. For Guitar Hero World Tour.

At least one belongs on every christmas wish list: GENERAL ROBOTS

Hypnotic and very very addictive: AUDITORIUM

A meme. Well.
I was never gonna take part in any of those blog chain things. But because I like sneaker-seb and because he was the one who tagged me and because that movie that’s just on TV really sucks and because the cutest 12-weeks-old boy on this planet just just got tired of playing and fell asleep right next to me and because I just opened another bottle of wine and because I’m a little drunk – I’ll do it.


OK. Six boring facts about myself. That’s easy.

1- I take a tattered grey bunny with me whenever I travel to productions. It talks to me.

2 - The bunny’s name is also the password to my WLAN at home.

3 - My mom is the only person that still calls me by the very silly nickname my friends gave me back in high school.

4 - I used to be an acolyte in a catholic church. My (identical) twin brother and I were always appointed on christmas and easter masses because we looked so symetrical next to the altar.

5 - 18 years ago, when my twin brother’s not-so-intelligent girlfriend came over to our house, I pretended to be him. She didn’t notice.

6 - Last February, I had a lucid dream.

That’s it. According to the rules, I have to “tag” six other bloggers. Sorry, guys! Your turn.
roObin, Hemant, Sascha, Nijko, Beers & Ideas (that counts as two!)

• Mention the rules on your blog.
• Tell six quirky yet boring, unspectacular details about yourself.
• Tag six other
• Go to each person’s blog and let them know they are tagged.

Welcome, Jonas!

(Found by JPG)

They deleted every single public advertising space in a Vienna shopping district for two weeks. They turned a church into a Starbucks coffee shop. And they sold tickets for trips to the moon.

The irritating art projects of Christoph Steinbrener and Rainer Dempf invade public spaces and are provokative examinations of today’s consumption patterns.


Finally: The first live TV commercial.

A film school diploma work in Hollywood quality – The social commercial THEY WILL COME TO TOWN was nominated for the 2008 Young Director Award in Cannes. Director: Thilo Ewers

Why you might want to use a human translator. Seen in China.

The inflatable toast. The Glow-in-the-Dark Flesh Eating Zombies Play Set. The Sky Diving Sigmund Freud. The Bacon Flavored Toothpicks. And a couple of really strange things. All to be found at Archie McPhee.

Become a movie producer. In the world’s shortest film.

“Cabin crew, prepare for landing.” A day in the life of air traffic over the continental U.S.

Necessity is the mother of invention.

99Rooms. An “industrial art” project by Kim Köster.

PAPERVISION 3D. Demo for the open source realtime 3D engine for flash.

A couple of months ago I told you about a senior citizen bus travel provider who didn’t seem too aware of the impression it might leave to typographically abstract the two diacritic dots in his family name to create a company logo.

I just spotted one of his buses again. I think he noticed.

(For non-germans: The umlauted vowel Ü can also be spelled UE.)


A couple of years ago, french photographer Yann Arthus-Bertrand amazed us with a breathtaking perspective on ourselves: THE EARTH FROM ABOVE is a series of aerial photographs that reveal the stunning beauty of our planet.

Now Yann is back. And he has landed his helicopter. To meet the people that inhabit the landscapes he’s been portraying all those years.

In his long-term project 6 BILLION OTHERS, 6 directors set off across the world to interview 6.000 people from 65 countries. They filmed 4.500 hours of interviews. And compressed them into 450 hours of translated and subtitled video portraits.

Well-lit and tightly framed, the short interviews are intimate, emotional close-ups of the people that populate our planet.

The interactive website was created by the french design company THE BLAST MACHINE.


 Storytelling reveals meaning without committing the error of defining it. 


(Hannah Arendt)

A little off-topic, but this is just too funny!

A couple of months ago, Google‘s web mapping service GOOGLE MAPS launched a new feature: GOOGLE STREET VIEW. A panoramic street level environment lets you descend from the sky and virtually travel through the streets.

Impressive. And contentious! The feature has raised privacy concerns. This scene from a Chicago street shows why:


UPDATE: The original picture has been deleted. Always good to make screenshots! ;-)


(Seen from the rooftop bar at MPC Moving Picture Company in London)

We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day.

(Edith Lovejoy Pierce)

I honestly believe that advertising is the most fun you can have with your clothes on.

(Jerry Della Femina)


If the Universe is constantly expanding, why can‘t I find
a parking space?


Gingerbread showcases, mistletoe decorations, dutch shopping tourists wearing stupid santa hats – christmas seems to be a lot closer than I thought. Guess it’s time to start writing a wish list.

Ok, let’s see. I want

10. This

9. This

8. This

7. This

6. This

5. This

4. This

3. This

2. This

1. And this.

“I make movies for the masses.
But I speak to them one at a time”

(Steven Spielberg, when asked the secret of his success. Quote taken from “The perfect pitch” by Jon Steel)

A perspective that us advertising creatives must never forget. Ever!



PUCHI PUCHI is a hendheld electronic toy that, when squeezed, makes this bubblewrap popping sound.

“Once in every 100 squeezes of an air bubble, instead of emitting a “pop”, the noise will be replaced by the sound of a fart or a woman moaning in ecstasy. “

How’s that for a gift idea?!

The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to advertising copy.

(Louis Kronenberger)

Is there another word for synonym?

Color derives from the spectrum of light (distribution of light energy versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors. Color categories and physical specifications of color are also associated with objects, materials, light sources, etc., based on their physical properties such as light absorption, reflection, or emission spectra.


Color stimulates the brain. Color creates moods. Color evokes emotions.
Color is one of the most powerful tools in the daily work of an art director. We love colors!
And that´s where Darius A Monsef IV comes in: The 26 year-old entrepeneur and social activist from Portland, Oregon is the founder of

Constructed as an online community, COLOURlovers is a resource that monitors and examines color trends. Enriched by articles and background information, it is an ever-growing index of color palettes that can be reviewed and rated. And shared! There are currently 26,356 Lovers sharing 401,248 Colors in 142,062 Palettes.


COLOURlovers is a burst of visual inspiration. And a must-bookmark for everyone interested
in the practical applications of colors.

So. Let´s get startet! What shade of green might curiosity have …?

There´s nothing like Fridays: A stressful week draws to a close, the weekend weather forecast predicts sun, and you just got the latest season of your favorite show on DVD.
Oh, and you have a major presentation on monday morning …

I guess it´s time for another top ten list.


10. When you enter the agency, you shout “I´m hooo-ome!”

9. Your doctor tells you that your veins seem to contain black coffee.

8. You stray around your apartment looking for the conference room.

7. After a phone call with your mom you write a meeting report.

6. The cab driver who takes you home every night knows more about you than your wife.

5. The last time you went to the movies was when “Blade Runner” premiered.

4. You´re too tired to write number 4.

3. You keep mistaking dawn for dusk.

2. The people in the family photos on your desk are sleeping.

1. The agency is charging you rent.

It used to be that people needed products to survive.
Now products need people to survive. 

(Nicholas Johnson)

No early phone calls. No meetings. No presentations. No powerpoint slides. No account executives. No commercial scripts. No rejected commercial scripts. No brand core analysis. No target groups. No emails. No Re- Re- Re- Re-mails. No black coffee. No airplanes. No pre-PPMs. No castings. No mood boards. No headlines. No sublines. No bodycopy. No starbursts. No logo. No bigger logo. No film sets. No 35 mm cameras. No rehearsals. No catering. No minor changes. No award shows. No research. No photo briefings. No director´s´interpretations. No photoshop. No gamma curves. No hotel bars. No conference calls. No pitches. No headhunters. No lunch dates. No pre production. No post production. No sound studios. No alternative edits. No double page print ads. No 30 second TV commercials. No 10 second reminders. No copy strategy. No art buying. No creative planning. No TV department. No Daily Dilbert. No client´s approvals. No launch campaigns. No outdoor ideas. No consumer insights. No illustrations. No vectors. No double clicks. No HTTP. No warm midtones. No late pizza. No lost accounts. No won accounts. No press releases. No confused team assistants. No portfolios. No RSS feeds. No visual concepts. No screenshots. No TIFs. No JPGs. No “We open on a tropical beach“. No camera cranes. No spam. No after work parties. No particle effects. No blogging.

Just nature.
And the pacifying awareness that I actually have a functioning operating system of my own.


Life 1.0 – Not so bad.

You have to understand, my dears, that the shortest distance between truth and a human being is a story.

(Anthony de Mello)

Ad people spend a considerable part of their life time on airplanes. We sometimes fly several times per week. But when something turns into routine, you tend to lose sight of the subtle humor that life might have in store …

Here´s what George Carlin has to say about the safety lecture on airplanes.

George Carlin, master of observational comedy, started his career in the Sixties. He was the first person to host SATURDAY NIGHT LIVE, he won several Grammy Awards, and he is one of the funniest men I have ever seen.

Adsvertising is a visual business. Creatives spend a lot of their time browsing through stock archives and photography databases. Drifting in a constant stream of pictures, in their never-ending search for new visual styles. To create campaigns that portray an idealized world of flawless beauty.

But there´s something beyond photoshop perfection: Real life!
While doing research for a social campaign (sometimes ad agencies do pro bono work for charity organizations to daze their bad concience. Or to win awards), I stumbled over this:

VII is a photographers agency featuring some of the world´s most striking photo journalists. Who convey images that expand deep into the kaleidoscopic universe of human emotions. Images that stay in your head longer than any billboard.

And some of them express a mysterious beauty that no advertising photographer could ever achieve …



Have you ever imagined a world with no hypothetical situations?

iPhone? Quantum accelerator? Time travel? Booooring!
Here´s an invention that gets an advertising creative excited: The flat pen!

Creatives take their MOLESKINE sketchbook wherever they go. It´s where award winning ideas come to life. As a sentence. Or a sketch. It´s also what gets nastily deformed when you stick your pen into it.

Well – not anymore! Designer Dave Seah invented a flat pen that prevents the moleskine´s cover from bending.


I just love the future!

Next Page »


Get every new post delivered to your Inbox.