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SONY ERICSSON enters the arena of branded entertainment. “Who is Johnny X” is a webisodic online thriller in 9 parts. A man wakes up in a nightly Bangkok street. The amnesiac hero tumbles through the Thai capital on his mission to rediscover his identity. His companion: SONY ERICSSON’s iPhone rival  Xperia X1. The smatphone helps Johnny piece together his forgotten past. And along the way demonstrates its innovative features and personalizable interface.

The fast-paced web drama was directed by Stuart Douglas (Nice Shirt Films) and shot over a 10 day period in Bangkok.

But even though the mini series is quite diverting and very well-produced, it leaves a stale aftertaste. Because everybody who hasn’t lost their memory will notice that Johnny’s fight against the oblivion seems just a bit too similar to Christopher Nolan’s reverse-chronology masterpiece “MEMENTO”.

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