I admit, it’s an extreme calculation. But if the film is very elaborate to shoot and very post production-intensive, and if you consider all the people involved from the ad agency, film production, processing lab, post production, market research studio and media agency (and if you bare in mind that in advertising, there’s a large amount of people working quite a lot wihout actually doing ANYTHING!) then you will indeed end up with a number close to the one above.
doesn´t impress me. I guess it´s a general question of how serious or important one considers advertising. if the commercial is shooting- and post-intensive and you get some of the best people around to work on it than why not? and I don´t agree with your point of having loads of people “not doing anything” on the job. if so, change your agency, mate!
I just did. And those people are there as well. Because they are in every agency. But I’m not one of them. And they don’t bother me. So no reason to complain for me!
Oh, and that number doesn’t impress me too much, either. I just wanted to point out the bizarre contrast between input and output.
Dec 28, 2007 at 6:45 pm
Amazing – I can’t believe it.
Do you have a source, or simply from experience!?
Dec 28, 2007 at 9:10 pm
Are you serious? That is insanely high!
Dec 28, 2007 at 10:12 pm
I admit, it’s an extreme calculation. But if the film is very elaborate to shoot and very post production-intensive, and if you consider all the people involved from the ad agency, film production, processing lab, post production, market research studio and media agency (and if you bare in mind that in advertising, there’s a large amount of people working quite a lot wihout actually doing ANYTHING!) then you will indeed end up with a number close to the one above.
Dec 29, 2007 at 1:54 pm
doesn´t impress me. I guess it´s a general question of how serious or important one considers advertising. if the commercial is shooting- and post-intensive and you get some of the best people around to work on it than why not? and I don´t agree with your point of having loads of people “not doing anything” on the job. if so, change your agency, mate!
Dec 29, 2007 at 2:22 pm
I just did. And those people are there as well. Because they are in every agency. But I’m not one of them. And they don’t bother me. So no reason to complain for me!
Oh, and that number doesn’t impress me too much, either. I just wanted to point out the bizarre contrast between input and output.