Oct 6, 2007
The new Sony BRAVIA commercial – stolen?
Posted by °flo under AD AGENCY, ADVERTISING, ART, BADVERTISING, COMMERCIALS, CREATIVE, CREATIVE WORK, DESIGN, FILM, VERY STRANGE, VIRALAfter “Balls” and “Paint” it’s finally here: Sony BRAVIA’s third spectacular TV commercial “Play-Doh” is the story of a colorful rabbit population invading New York City.
The film (agency: Fallon, London) is a stop-motion-animation that consists of 100.000 single photographs. A piece of art. And stolen!
The LA-based artist duo KOZYNDAN must have been quite puzzled when they saw the TV ad. A film that looks like a living version of a painting they created several years ago.

Impudent: The film production company PASSION PICTURES had called the artists months earlier to request work samples and to talk about a possible collaboration project. Only they never called again …
(via WERBEBLOGGER, OFF THE RECORD, JvM, THE KAISER)
Oct 6, 2007 at 2:44 pm
Thanks for this–we’re HUGE claymation/stop motion fans and our two teen sons are both budding animators. Are you aware of the work of Jan Svankmajer and the Brother Quay? There’s some truly amazing stuff out there…
Oct 6, 2007 at 3:31 pm
An amazing ad, but that’s not good stealing the idea. I hope they rectify the matter swiftly.
Oct 10, 2007 at 8:52 pm
This commercial is exceptional, Bravia has a wonderfull set of commercials, each one beating up the previous.
I can even say that this is not just an Ads, is a piece of art!
But what a polemic with stealing material huh? Makes us wonder where did creativity and intelectual copyrights go…
Oct 13, 2007 at 12:14 am
Dude. What’s with the blogging? Waiting for new posts down here in sunny Los Angeles…
Oct 13, 2007 at 6:29 am
Be patiant! MADVERTISING is alive. It’s just taking a nap …
Oct 13, 2007 at 6:45 pm
Taking a nap? This is not the time for taking naps. This is the time for change! Dude.
Oct 14, 2007 at 6:43 am
I know. I’m changing the world of car advertising at the moment.