Everybody is doing “ambient-campaigns” lately. Advertising ideas that extend the borders of the regular ad space and – if done well – cleverly include the surrounding environment.
We just realized an ambient installation for our client TOYS”R”US. And used the biggest ad space we could find: The planet!
Creative Directors: Florian Meimberg, Torsten Pollmann
Art Directors: Florian Meimberg, Matthias Renner
Copywriter: Torsten Pollmann
Illustrator: Hajo Mueller
Producer: Peter Engel
Aug 15, 2007 at 5:37 pm
LOL. It took me a little while to get it but I did give a chuckle when I finally realized what it was.
Aug 16, 2007 at 12:28 am
That’s actually pretty clever.
Aug 16, 2007 at 9:46 am
[...] Meimberg (Grey) – dessen Blog ich übrigens täglich mitlese – hat mit seinem Kreativteam diese Outdoor-Installation für Toys ‘R’ Us [...]
Aug 16, 2007 at 10:14 am
When I read the headline I first wanted to start moaning that you cannot use the word “ever” because you never know what happens till eternity. Proved me wrong. Cool piece of work.
Aug 16, 2007 at 2:00 pm
I would like to get in touch with Torsten Pollmann. If anyone has an idea or email. I would like to see if we are family. Thanks, Ray Pollmann from USA
Aug 16, 2007 at 2:24 pm
c’mon. “just” is simply untrue. look at the trees. no leaves.
and btw. it’s been around the web since four/five months…
Aug 16, 2007 at 2:29 pm
How´s “just a couple of months ago..?”
Aug 16, 2007 at 2:57 pm
mucho better
(liked it anyway)
Aug 17, 2007 at 10:28 am
Super Idee!
Habt ihrs schon mal eingereicht?
Gruß nach Ddorf
Aug 17, 2007 at 10:53 am
Haben wir. Bisher nix.
Grüße zurück!
May 13, 2008 at 8:03 am
Lovely.
Dec 21, 2008 at 5:36 pm
[...] INVISIBLE, OPTICAL ILLUSION | Intelligent ambient media concepts examine new ways of interacting with their surroundings. They blend in to stand out. A good ambient installation beats every billboard in making a message [...]
Sep 3, 2009 at 4:11 am
[...] ein neues Logo irgendwie mit seinen Vorlieben zu verknüpfen! Dank Flo Meimberg, dem Autor von Madvertising, bin ich auf einen interessanten Link gestoßen, bei dem es um Logos geht, die mit Hilfe des [...]